Feminist entrepreneurship IS a thing. And it sounds liberating, right?
DUSK is built on feminist values and we are proud of it. Does that mean that we don't know what ROI and acquisition mean? Not at all. Actually; with our backgrounds in corporate pharma and advertising we know exactly what makes capitalism and old-school business-models go around. But it means we're convinced that the world is in need of more sane and sustainable ways of doing business.
For us, feminist entrepreneurship is not a thing you achieve. It's a thing you commit to.
Our heroine within this field is Jennifer Armbrust who founded the California-based business and community Sister. She has made 12 principles for driving a feminist business – get inspired and let 2021 be the year for more diversity and feminist values in the world of entrepreneurship.