About & Contact

DUSK is a consultancy for visionary ideas in women’s health and health equity. We combine rigorous business thinking with creative brand design and product innovation working across Business Design, Brand Design and Product/Service Design to help ideas grow and create lasting impact.

With deep expertise in domain-specific health challenges (including menstrual health, menopause, fertility, sexual health, mental well-being, and beyond) we collaborate with founders, organisations, companies and institutions to build meaningful solutions and brands that close health gaps and challenge outdated systems and narratives.

Whether launching new ventures, building purposeful health brands, scaling impact-driven solutions, or transforming outdated systems, we bring a unique combination of business strategy, brand thinking, and human-centered design.

Too often – and for too long – health has been designed around a narrow standard shaped by research gaps, biased data, and systems that overlook difference. This imbalance limits progress, innovation, and wellbeing at both an individual and public level. DUSK exists to be part of the change.

If you're interested in working with us, or would like to view recent work, please reach out:

Christina Høgh Selmer Kirk
Partner & Commercial Director, DUSK

Christina Høgh Selmer Kirk builds and scales purpose-driven ventures at the intersection of health, design, and impact. With more than 12 years of experience spanning strategy, entrepreneurship, business development, and innovation management, she has worked across industries including fintech, foodtech, healthtech, and femtech always with a focus on creating meaningful and measurable change.

At DUSK, Christina leads strategy, partnerships, and growth  helping organisations and founders bridge mission and market to accelerate innovation in women’s health and health equity. Her expertise covers early-stage venture building, innovation scouting, MVP and concept development, implementation of innovation frameworks, and creation of strategic partnerships.

Driven by a belief that technology and design can close critical health gaps, Christina has spent her career navigating between startups and corporate innovation environments, challenging outdated systems and rethinking how we build and deliver health solutions.

She frequently speaks and lectures on corporate entrepreneurship, applied entrepreneurship, healthtech, femtech, and femcare inspiring others to use innovation as a force for systemic change.

Sine Cecilie Laub
Partner & Branding Director, DUSK

Sine Cecilie Laub builds and leads brands that challenge how we speak about health, bodies, and care. As Partner and Branding Director at DUSK, she leads brand strategy and creative direction working with founders, organisations, and institutions to shape the next generation of meaningful and equitable health brands.

Her work bridges culture, health, and storytelling, helping purpose-driven ventures find their voice, relevance, and resonance in a rapidly evolving health landscape. With deep expertise in women’s health and health communication, Sine works across brand positioning, strategic communication, creative direction, and narrative development — bringing coherence and courage to ideas that aim to close health gaps and redefine care.

Sine believes that powerful brands can shape not only perception, but policy and practice. Through her work, she challenges how we understand and communicate health — building brands that make care more human, inclusive, and future-oriented.