About

DUSK is an agency for visionary ideas in health equity, with domain expertise in women's health (including menstrual health, pelvic health, fertility, menopause, maternal health, mental well-being, and beyond). We combine rigorous business thinking with creative branding and product innovation turning possibilities into progress. 

We work with founders, organisations, companies, and institutions to develop solutions and brands that address unmet health needs, unlock new markets, and modernise outdated systems and narratives. 

Too often - and for too long - health has been designed around a narrow standard shaped by research gaps, biased data, and systems that overlook difference. This imbalance limits progress, innovation, and wellbeing at both an individual and public level. DUSK exists to be part of the change.

DUSK is founded by Christina Høgh Selmer Kirk and Sine Cecilie Laub.

Christina Høgh Selmer Kirk
Partner & Commercial Director

Christina Høgh Selmer Kirk builds and scales purpose-driven ventures at the intersection of health, business, and impact. With more than 12 years of experience in strategy, entrepreneurship, innovation, and business development, she brings a strong commercial lens shaped by senior roles in global pharma, corporate innovation, and venture building, including Ferring Pharmaceuticals and LEO Innovation Lab.

Her work spans healthtech, femtech, biotech, and functional nutrition, with additional exposure to fintech and foodtech. Across sectors, she focuses on translating complex, science-driven ideas into scalable products, services, and care models with measurable impact.

At DUSK, Christina leads strategy, partnerships, and commercial development, supporting organisations and founders in bridging mission and market to accelerate innovation in women’s health and health equity. Her expertise includes early-stage venture building, innovation and opportunity scouting, market and commercial assessments, go-to-market strategy, MVP and concept development, and the creation of strategic partnerships across startups, corporates, investors, and research institutions.

Sine Cecilie Laub
Partner & Branding Director 

Sine Cecilie Laub builds and leads brands that challenge how we speak about health, bodies, and care. As Partner and Branding Director at DUSK, she leads brand strategy and creative direction working with founders, organisations, and institutions to shape the next generation of meaningful and equitable health brands.

Her work bridges culture, health, and storytelling, helping purpose-driven ventures find their voice, relevance, and resonance in a rapidly evolving health landscape. With deep expertise in women’s health and health communication, Sine works across brand positioning, strategic communication, creative direction, and narrative development bringing coherence and courage to ideas that aim to close health gaps and redefine care.

Sine believes that powerful brands can shape not only perception, but policy and practice. Through her work, she challenges how we understand and communicate health building brands that make care more human, inclusive, and future-oriented.