As you might have noticed we have a new look! Simple, *no bullshit* and unisex was some of our core values when creating our new visual identity together with the design agency Kirk, Hatch & Bloom.

For way too long intimate products - and especially femcare products - have either been designed with a very saccharine girly/pinky look or with an almost pharmaceutical/discreet look. We think intimate products should match who you are and be designed in a way where you feel proud of having them on your bathroom shelves. Please have a look. 

As the first ever brand, we pictures real human hair on our beautiful safety razor packaging:

And of course our packaging for the menstrual cup should be eye catching red:

Our organic oil for sensitive areas are clean with no roundabout copy: